Hora do Intervalo!

Meninas,

Esta semana passou tão rápido (na verdade o ano todo, né!) que já chegamos a 'Hora do Intervalo!' novamente e, como estamos muito próximos do Natal, imaginei que desta vez deveria escolher um comercial com esse tema! Espero que gostem!!!

Pensando nisso, lembrei logo deste comercial da Coca-Cola anunciando a chegada do Natal.

Coca-Cola - Christmas (2006) - Agência Doner

Quando assisti a esse comercial pela primeira vez (e todas as outras vezes...rs), fiquei encantada com os caminhões e com a luzes que iam se acendendo a medida que a imagem do "bom velhinho" ia passando e achei muito fofo o menino com o pai no carro admirando esse "comboio"! Quem nunca quis estar nesse carro assistindo ao vivo os caminhões iluminados?

Segundo a Wikipedia, essa campanha publicitária foi baseada em uma outra campanha da mesma companhia (Coca-Cola), conforme o texto abaixo:

"The "Holidays are coming!" advertisement features a train of red delivery trucks, emblazoned with the Coca-Cola name and decorated with electric lights, driving through a snowy landscape and causing everything that they pass to light up and people to watch as they pass through.

The advertisement fell into disuse in 2001, as the Coca-Cola company restructured its advertising campaigns so that advertising around the world was produced locally in each country, rather than centrally in the company's headquarters in Atlanta, Georgia. However, in 2007, the company brought back the campaign after, according to the company, many consumers telephoned its information center saying that they considered it to mark the beginning of Christmas. The advertisement was created by U.S. advertising agency Doner, and has been part of the company's global advertising campaign for many years.Keith Law, a producer and writer of commercials for Belfast CityBeat, was not convinced by Coca-Cola's reintroduction of the advertisement in 2007, saying that "I don't think there's anything Christmassy about HGVs and the commercial is too generic."

In 2001, singer Melanie Thornton recorded the campaign's advertising jingle as a single, Wonderful Dream (Holidays are Coming), which entered the pop-music charts in Germany at no. 9. In 2005, Coca-Cola expanded the advertising campaign to radio, employing several variations of the jingle."

Para ver a versão nacional dessa propaganda, acesse: O Natal Vem Vindo!

Literalmente, essa magia que envolve o Natal é sempre uma emoção, vocês não concordam?! ;)

Bjks,

Beka.